Athletic Brew
"Beer" Mile
During a snowy Thanksgiving weekend in the Twin Cities, Ralle and Athletic Brewing hosted Ralle's first competitive event, the NA "beer" mile. 1 Mile, 4 NA Athletic Brews, endless chaos and fun.
Recap:
The Ralle Beer Mile brought together friends, family, and the Minneapolis community for a high-energy Thanksgiving-weekend run at the Rose Gardens in Lyndale Park. The morning blended competition, humor, and celebration as participants pushed through each lap and cheered one another on. Post-race, the group stuck around to connect, unwind, and close out the weekend together — a fun, memorable way to move and gather heading into the holidays.
Check out more clips from the event: watch here
Event Impact:
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40 Attendees, team slots completely filled up
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Athletic Brew's first "beer" mile event in the Twin Cities
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150 Athletic Brews provided for the event
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Total estimated digital impressions: ~30,000+ on Ralle's Instagram
