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Union Square
Opening Event

First bowls, fresh movement, and community energy in the heart of Manhattan. Ralle was invited to curate a dynamic, fitness-infused experience to kick off the grand opening of Sweetgreen’s new Union Square location — bringing together locals, movers, and food lovers for an unforgettable midday celebration.

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Recap:

The Sweetgreen Union Square grand opening brought intentional movement and nourished connection to downtown NYC. Attendees joined Ralle for an energizing outdoor flow that set the tone for the day. After the session, guests enjoyed Sweetgreen salads and warm bowls, sampling fan favorites and new chef-driven menu items that spotlight real food and thoughtful nutrition.

A festive vibe carried throughout the afternoon as movers turned friends, locals discovered new favorites, and the Union Square community rallied around health-forward fun.

Check out more clips from the event: watch here

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Event Impact:

  • High engagement across fitness + food audiences

  • Increased foot traffic to the new Sweetgreen location

  • Strong social impressions across Ralle and Sweetgreen channels

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