A coordinated content plan for the Twin Cities Marathon event Series to ensure On can plan ahead and amplify the series through engagement.
CONTENT SCHEDULE
Event Dates: September 20, 29
Post 1: Runner Feature (Promo Reel)
Date: Monday, September 15 Format: 10–15 sec reel featuring Liam (one of our 5 marathon runners) Purpose: Tease the series + promo for the first community run (Sept 20) Ask: On main account to like + comment
Weekly Recap / Build-Up Reels
Dates:
Wednesday, September 24 (recap from Lake Harriet run)
Wednesday, October 1 (recap from Stone Arch run, building hype for marathon weekend)
Format: 10–15 sec reels
Purpose: Keep momentum between runs + highlight community energy leading into marathon day
Ask: On main account to like + comment
Final Mini-Doc Video + Edited Photos
Date: Posted by week of Oct 13th
Format:
3–5 min horizontal mini-doc capturing the full series journey posted on our Youtube (community runs + race day)
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