This 3 part series brought in 90 participants across the unique activations - hitting trails, roads, and everything in between. Runners got to test out On's newest trail shoe models, the Cloudsurfer & Cloudultra 3. Each run ended at pop-up tents for giveaways and extras from On & Athletic Brewing Co.
From the city to the trails & everything in between, the "Changing Ground Series" with On, took Ralliers on an adventure through two different Twin Cities trail systems & mixed in the concrete jungle for group runs - all leading to moments of connection with coffee, donuts & smiles.
Series Impact:
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45,000+ Views across Ralle's instagram reels
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65 Runners trying on a pair of On shoes for their first time
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10+ miles of Twin Cities trail systems covered over the runs
