Into the Current
In partnership with Orvis, we hosted an intentionally capped 20-person fly fishing experience designed to be immersive and personal.
Guided by Orvis instructors, participants learned the fundamentals of casting and got hands-on with Orvis rods, flies, and nets — connecting directly with the brand through the experience. The group then moved to the Mississippi River to put their skills into practice, discovering how time on the water fosters both well-being and community. Athletic Brewing complemented the day with refreshing non-alcoholic brews, rounding out a summer afternoon built on learning, nature, and connection.
Recap:
Content from the Orvis fly-fishing event, captured by Ralle’s internal media team, was featured on Ralle’s channels, integrated Orvis’ staff & equipment, and Athletic Brewing Company's craft brews. The mix of photo and video storytelling showcased the energy of the community, extending the reach of the event well beyond the day itself.
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First Timers:
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Over 90% of attendees experienced fly fishing for the first time at the event, creating lasting memories & a newfound appreciation for the river they drive by daily.
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